Principal PM, Growth at Picsart
Niels Kaspers
Full-stack builder. Products, growth systems, and the human judgment that connects them. I help teams ship by building systems, not heroics.
This site was fully built with Claude Code
Get to know me
A 2-minute overview of what I do and how I think about growth.
Products I've worked on
How I work
A few things I've learned along the way.
Clear communication
Complex ideas, simple explanations. The best decisions start with shared understanding — not the loudest voice or fanciest deck.
Systems over heroics
If I do something twice, I build a system. But the system only works when you understand the people inside it.
Creative judgment
Data tells you what happened. Judgment tells you what to do about it. The interesting solutions come from connecting dots others don't see.
Adaptive by default
Plans change. Markets shift. What worked last quarter won't work next. The real skill isn't predicting — it's responding well.
Where I've been
Started in marketing, stumbled into product, ended up doing both.
Building in public
Contributing to tools I use and open-sourcing what I build.
Recent activity
Contributions
The boring stuff (automated)
If I do something twice, I build a system. These workflows multiply output without multiplying headcount.
Programmatic SEO
Template + data → 12,000+ unique pages.
Claude Code Skills
29 slash commands, one keystroke away.
LinkedIn Voice Training
AI content that sounds like me.
Deep Research Pipeline
10+ sources synthesized in minutes.
Ideas that ignite action
Battle-tested lessons from scaling products to millions of users. No theory—just what actually works.
Product-Led Growth
Systematic growth strategies from zero to millions.
AI-Powered Development
Integrating AI into workflows to multiply output.
High-Velocity Teams
Why small teams outperform when shipping fast.
Growth Experimentation
Data-driven decision making and testing at scale.
Things I've learned
Notes on product, growth, and building things that work.
more
How I use Claude Code to build products as a PM
more
AEO is the new SEO: How to get cited by AI search
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Building a finance app with SwiftUI and zero iOS experience
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I built a skill to make AI stop generating boring designs
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0 to 10M users: The Quicktools playbook
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How I automated 80% of SEO work with N8N and LLMs
Let's talk
Working on something interesting? Have a question? I'd love to hear from you.