Principal PM, Growth at Picsart
Product builder who figured out marketing along the way. I help teams ship faster by building systems, not heroics.
Products I've worked on
How I work
A few things I've learned along the way.
Data-driven
Gut feelings are fine for lunch orders. For product decisions, I prefer the numbers to do the talking.
Systems thinking
If I do something twice, I build a system. Repeatable processes beat heroic sprints every time.
Bias to action
Ship fast, learn faster. I'd rather launch 50 experiments and find 5 that work than plan the perfect one.
Outcomes over output
Features shipped means nothing if the needle doesn't move. I care about what actually changes.
Where I've been
Started in marketing, stumbled into product, ended up doing both.
Things I've learned
Notes on product, growth, and building things that work.
Let's talk
Working on something interesting? Have a question? I'd love to hear from you.